When It's Good, It's Good

A filmmaker returns to rural West Texas to document the effects of the boom-and-bust nature of the oil industry on her hometown, unexpectedly documenting the political transformation that takes place in her family over five years and two election cycles.

Alejandra Vasquez

Alejandra Vasquez is a Mexican-American filmmaker and producer. Raised in rural West Texas, Alex is at work on a meditative film about her hometown’s relationship to the boom-and-bust cycle of the oil industry with support from the International Women’s Media Foundation and Latino Public Broadcasting.

She co-directed the short film “Varsity Oro” that premiered in Pop-Up Magazine’s Spring Issue: At Home. She was the Production Coordinator on Matangi/Maya/M.I.A. (2018) and an Associate Producer on Us Kids (2020).

As a series producer for Topic Studios, Alex published Night Shift, a four-part series about New Yorkers who work the graveyard shift and the ten-part series Eating that explores the rituals, beliefs, and ambitions surrounding the act of eating.

She’s a 2020 Film Independent Docuseries Fellow and a 2020 Logan Nonfiction Fellow.